The Conscious Beauty Experience 2020

Beauty is a Choice, Not an Attribute.

Did you know it is estimated that it takes 3781 liters of water to make a single pair of jeans?

The fashion industry is estimated to be responsible for 10 percent of global carbon emissions, more than international air travel or maritime transport. There has never been a more pressing time for change than right now.

Conscious Beauty 2020 is a month-long series of events exploring how to cultivate beauty across the entire value chain.

Featuring prominent voices in the industry, we will look at how brands can create products with environmental, social and cultural value, and how consumers can become a part of the process by making a conscious purchase. During the series of events we will celebrate and discuss the new economy that we see emerging: an economy that targets collective progress.

Taking The UN’s Sustainable Development Goals Into Consideration

During this eye-opening series of events, we will link garments to their social and environmental footprint. In particular we will explore how fashion can contribute to reach SDG’s 8, 13, 14, 15 and 17.
Conscious Beauty: A matter for the SDGs?
Re-Imagining Business Models for Inclusive Growth & Sustainable Development

Maakola is a made-to-order sustainable fashion brand, handmade in Ghana and Italy and aiming to empower women through stories and design.